schoolBUILDING AN ENTREPRENEURIAL PROJECT
Have you ever thought about developing a new product, designing a new service or creating a new organisation ? Everyday life is full of professional and personal projects… Do you want to test a methodology that can be applied to any project ? Do you want to know what do you need to make your dreams come true ? Then come and test the IDéO Methodology to transform any idea into an entrepreneurial opportunity.
Building a global scenario – you will translate your idea into a project (what is the aimed need, what is the added value, to whom, in which history and in which context…)
Designing a winning strategy – you will get deep inside an entrepreneurial mind (which partners do we need to mobilize, which marketing mix, how to build a competitive advantage, how to present the project…)
schoolCOMMUNICATING ACROSS CULTURES / FRENCH LANGUAGE AND CULTURE WORKSHOP
Communicating across cultures
Today’s global economy now requires employees with the ability to understand people from different cultural backgrounds, build trust, demonstrate respect, and speak other languages.
In this workshop students will be get better awareness of the essential skills and techniques they will need to ensure they can work effectively with colleagues and business partners all over the world.
French Language and culture workshop
In this 3-hour workshop you’ll get a survival kit of essential everyday language and tips on French culture.
Professor : Stéphanie GALLAIRE
schoolGOOGLE : “LEARN TO BECOME MORE ENTREPRENEURIAL”
by Ticket for Change & Google Ateliers Numériques
During this one day training, we will help you develop a range of key skills useful to master in a digital world, beyond online communication and marketing.
It will be a hands-on day : you will learn by doing, you will build you own project as part of a team.
- Understand how digital can help towards your projects, your contribution
- Adopt the entrepreneurial posture and attitude “ the digital mindset”
- Use entrepreneurial tools to drive your projects.
- Learn to convince
schoolIDEATION : CREATIVE PROBLEM SOLVING, STARTING FROM SCRATCH
Ideation : Creative Problem Solving, starting from scratch
Most of the time, innovation starts with a fuzzy idea that has to be grown and fed. To facilitate this maturing phase, we will present existing tools and methods that allow to find out different variants of this idea, using paths made of twists and turns, divergent and convergent reasonings, as well as systematic fantasy. Thus, the idea becomes a concept portfolio from which you just have to pick up the ones with higher development potential.If you enjoy playing with ideas, stretching, flipping and finally shaping them… You will enjoy this training experience.
Professor : Laure MOREL
Laure Morel is full Professor in Industrial Engineering and Innovation at the Lorraine University. She is Director of an Engineering school, the ENSGSI, specialized in these fields. Her research interests span the field of new product/process development using living lab methodologies and associated metrics of innovation. One of the most important result is the proposal of an innovative potential Index (IIP). The aim is to propose data collection approaches and data treatment models allowing a real comparison between a set of companies by considering their innovation management capabilities. Dr. Morel is on the Directorate board of the International Association for Management of Technology (IAMOT) and of the International Network on Innovation (RRI). She is also participating to the design of the ISO Norm on Management of Innovation.
schoolINNOVATION IN EDUCATION
As jobs dramatically evolve, workers’ skills and knowledge must be updated. On the other hand, digital tools have changed everyday life and students are eager to learn digitally as they live. Innovation in education is thus an issue to be addressed.
Professors : Laurent THOMANN, Azim ROUSSANALY
Laurent Thomann is a Professor of mathematics at Université de Lorraine (Institut Élie Cartan & IDMC). His primary research interest concerns the analysis of partial differential equations which appear in physical modeling.
Azim Roussanaly is Assistant Professor at the University of Lorraine (IDMC/ Institute of Digital).
He is also member of the LORIA Lab (Computer Science) at Nancy, France.
His research area is mainly Artificial Intelligence and more specificly in the fields of Machine Learning, User Modeling
Data Mining and Recommender Systems.
The scope of these studies concerns especially Social Networks, E-commerce, Culture and Learning Analytics applications.
schoolINTRODUCTION TO CROSS CULTURAL MARKETING
The introductory seminar focuses on three objectives:
1) understanding the strategic dimension of international marketing and its integration into company’s strategy;
2) understanding the complexity of the international environment and the cultural differences between countries;
3) understanding how culture may affect foreign customers’ behavior.
Professor : Raluca MOGOS-DESCOTES
Raluca Mogos Descotes is an Associate Professor of Marketing at the University of Lorraine . Her primary research interests are in international and export marketing, and more specifically in the areas of innovation in exporting firms and SMEs’ export performance.
schoolPROTOTYPTING YOUR IDEASBased on the FabLab approach, we will present you the importance of making an ‘Intermediary object’ in the innovation project development.Materialize an idea allows people to confront in the first hand with the reality. This creates a shared language among stakeholders.Having the feedback as early as possible in the design process is a key driver to mature an innovative concept.And also, this establish the first step in order evolve the idea, considering the perspectives of the different actors in the project.
Professor : Fabio CRUZ
Graduated in Mechanical Engineering from the National University of Colombia, master in Innovation management from the ENSGSI school and PhD in Industrial Engineering from the Université de Lorraine.The main’s research interest are focused on the conceptualization of a circular economy through a distributed polymer recycling approach for the open source 3D printing technology. Technical and logistical characterizations are studied in the validation of each aspect of the distributed and local recycling process for this technology.